Social Media Marketing and It’s Powerful Reach! – Using Social Media Effectively For Marketing Your Business

Few companies are using social media marketing to it’s full extent. Many think they have done their job by creating a Facebook Fan Page and posting news on it everyday, gathering a modest following, posting a video, putting “Like” links on their website etc. That is nice but you are not promoting and networking your business. Facebook is approaching 1 BILLION users. What happens when you promote to 1,000 people that “Like” your fan page… Answer – each user has approximately 100 friends – your promotion reaches 100,000 people, of which many can help network your brand, purchase your product or service, and virally spread the word or pass on an important source for information. That is where we come in. We specialize in Social Media marketing, SEO marketing and diligently work the social media accounts of our clients for as little as $395 per month. The returns are absolutely remarkable. What most CEOs do not realize is that Facebook is becoming a Search Engine / Social site / Community and advertising power house! We predict that within the next decade Facebook will challenge Google in searches and as a one stop communication and information source. Now is the time to start your marketing efforts on the world’s largest marketing platform. Let’s take a closer look… Do you have a custom Blog that is syndicated and fed to publications, social media, web resources, and a subscriber base? Is your product or service updated frequently on the social networks with promotions, interactive pages that feed traffic and revenue to your web site and company? That is just the tip of the iceberg, as the purpose of Social Networking in the business world is “Networking” and “Marketing” your company to current and prospective clients and applicants. You must optimize your social network accounts, create interactivity, incentives, and market that in various ways. To be truly effective, you must cross network and market your Social Media accounts with your web presence. Each Social Network venue has it’s own set of special tools, functions, and advantages that work hand in hand with each other as well as external online marketing opportunities and your company website. When used and employed correctly, they are a tremendously powerful marketing medium that brands your company and attracts new business more than any media source you may use. We have some clients that actually rely mostly on Social Media Marketing and referrals for new business because it is truly that effective! Social Media Marketing is also supported by internal marketing techniques, the engine that drives the Social Networking vehicle forward. Digital communications via video and interactive calls to action, digital newsletters, emails and live feeds with interactivity to communicate with your company on a regular basis are just some of the underlying support mechanisms used to market your brand and offerings and keep your market interested and in touch. A good marketing company will work and build your marketing plan each and every day and generate new income for their clients and keep updating the functionality and employing the broad spectrum of applications that become available within each venue. For instance, The FBML application will soon be phased out in favor of new applications supported by Facebook such as IFrames. In each case, the results will be a steady increase in quality clients, renewed interest from current and past clients and build your brand and base. Your company’s website will also realize increasing visits from month to month and all this translates into consistent revenue increases and larger market share over time with increasing revenue that far exceeds Investment – ROI is the fundamental objective of successful marketing… and Social Media SEO marketed correctly and with dedication is what so many Companies are lacking in today’s competitive environment.

Vancouver is a Global Centre For New Media Business and Investment

The thriving digital media industry in Vancouver B.C. is gaining recognition as a centre of digital media business development, content creation, and investment opportunity. Vancouver is positioning itself as a major player on the world map of digital media creation and development. Ten years ago, the pose was wishful thinking based on forecasted potential. Now, after a decade of hard work from key parties—entrepreneurs, skilled and creative knowledge workers, angel and venture capital investors, and educators–the vision is becoming reality. Figures on the size of British Columbia’s digital media industry vary. At the high end of the range, industry watchers estimate the sector’s size at over 1000 companies employing more than 16,000 people generating $2.3 billion in annual revenue. B.C. digital media industry players run the gamut from small start-ups and specialized shops to international brands like Electronic Arts and Radical Entertainment. B.C. struggled for decades to diversify its economy and break free from dependence on cyclical, commodity-based resource and extraction industries. Government policy and encouragement played a role in securing B.C.’s current place on the global new media map. Key factors driving digital media growth in B.C. Several key factors are the main drivers behind Vancouver’s current status as a world leader in digital media. Conditions are ripe for continued growth, success, and investment opportunities. Vancouver has available talent, angel and venture capital investors willing to evaluate and finance new ideas and early stage ventures, educational and government support, and a growing appetite and demand worldwide for digital media products and services. Another key factor in B.C.’s success formula is location. Vancouver’s Lower Mainland region is a good place to live with ample professional and recreational options. Skilled people with ambitious ideas have choices. They weigh the pros and cons of locating a business or working in B.C. or elsewhere. Opportunities with companies at all stages of growth and a comfortable setting for working and living have reduced the flight of skilled people. The Canadian knowledge worker brain drain is now a brain gain. New and established companies are luring expatriates back and drawing newcomers to Vancouver to work for and run companies from start-ups to established large-scale enterprises. People are staying in Vancouver to build businesses because the elements they need for success are present. Vancouver’s digital media start-up and private investment scene Another key factor in the emergence of Vancouver as a digital media centre is the growth of an entrepreneurial culture. The high visibility and openness of American start-ups and angel and venture capital investors provided models for Canadian entrepreneurs and financiers. Now, people who built successful companies locally or elsewhere are choosing to build new ventures or re-invest in B.C. As a result, Vancouver has an established start-up culture. People with business ideas seeking capital now have local venture capital and angel investor options along with established American financing sources. Money, financial understanding, and a willingness to risk put private Vancouver investors in the mix of options for entrepreneurs seeking financing. Vancouver has a thriving, active, and visible angel and venture capital investment community. Entrepreneurs now have more avenues in Vancouver for meeting with private investors and for making private investment deals. Skilled and creative people are staying in the province to turn ideas into viable products and services rather than looking to the United States for all their funding, talent, and infrastructure. New media industry in B.C. set for future growth. Experienced local digital media entrepreneurs with access to angel and venture capital is a potent combination for growth. Vancouver has a critical mass of skilled people starting and building businesses and exploring financing options offered by private investment funds, investor groups, and individuals. Vancouver is a desirable place to live and do business. B.C. has the engineering, business, and creative talent to dream up ideas, take them to market, and develop ongoing revenue streams. Vancouver also has angel and venture capital options for new and growing B.C. digital media ventures seeking local investment funding. The pieces are all in place for continued new media industry investment and growth in B.C.

An Interesting Website Evaluation Tool

I was wondering what our family website might be worth since we have had it for so many years. I found a website that will let you check. It is pretty cool. You just type in the URL and confirm you are a human being by entering a text string, and you get a website value calculator for any active URL you enter. It says our website is worth almost $400. That is neat considering it is not very active and we do not make any money with it. I looked up the big search engine URL and the mega social media website and they came back in the billions for what they are worth.

I was actually surprising that some major business websites I looked up were not valued as highly as I thought they would be. Continue reading →

Vancouver Is a Global Centre for New Media Business and Investment

Vancouver is positioning itself as a major player on the world map of digital media creation and development. Ten years ago, the pose was wishful thinking based on forecasted potential. Now, after a decade of hard work from key parties-entrepreneurs, skilled and creative knowledge workers, angel and venture capital investors, and educators–the vision is becoming reality.

Figures on the size of British Columbia’s digital media industry vary. At the high end of the range, industry watchers estimate the sector’s size at over 1000 companies employing more than 16,000 people generating $2.3 billion in annual revenue. B.C. digital media industry players run the gamut from small start-ups and specialized shops to international brands like Electronic Arts and Radical Entertainment.

B.C. struggled for decades to diversify its economy and break free from dependence on cyclical, commodity-based resource and extraction industries. Government policy and encouragement played a role in securing B.C.’s current place on the global new media map.

Key factors driving digital media growth in B.C.

Several key factors are the main drivers behind Vancouver’s current status as a world leader in digital media. Conditions are ripe for continued growth, success, and investment opportunities. Vancouver has available talent, angel and venture capital investors willing to evaluate and finance new ideas and early stage ventures, educational and government support, and a growing appetite and demand worldwide for digital media products and services.

Another key factor in B.C.’s success formula is location. Vancouver’s Lower Mainland region is a good place to live with ample professional and recreational options. Skilled people with ambitious ideas have choices. They weigh the pros and cons of locating a business or working in B.C. or elsewhere. Opportunities with companies at all stages of growth and a comfortable setting for working and living have reduced the flight of skilled people.

The Canadian knowledge worker brain drain is now a brain gain. New and established companies are luring expatriates back and drawing newcomers to Vancouver to work for and run companies from start-ups to established large-scale enterprises. People are staying in Vancouver to build businesses because the elements they need for success are present.

Vancouver’s digital media start-up and private investment scene

Another key factor in the emergence of Vancouver as a digital media centre is the growth of an entrepreneurial culture. The high visibility and openness of American start-ups and angel and venture capital investors provided models for Canadian entrepreneurs and financiers. Now, people who built successful companies locally or elsewhere are choosing to build new ventures or re-invest in B.C.

As a result, Vancouver has an established start-up culture. People with business ideas seeking capital now have local venture capital and angel investor options along with established American financing sources. Money, financial understanding, and a willingness to risk put private Vancouver investors in the mix of options for entrepreneurs seeking financing.

Vancouver has a thriving, active, and visible angel and venture capital investment community. Entrepreneurs now have more avenues in Vancouver for meeting with private investors and for making private investment deals. Skilled and creative people are staying in the province to turn ideas into viable products and services rather than looking to the United States for all their funding, talent, and infrastructure.

New media industry in B.C. set for future growth.

Experienced local digital media entrepreneurs with access to angel and venture capital is a potent combination for growth. Vancouver has a critical mass of skilled people starting and building businesses and exploring financing options offered by private investment funds, investor groups, and individuals.

Vancouver is a desirable place to live and do business. B.C. has the engineering, business, and creative talent to dream up ideas, take them to market, and develop ongoing revenue streams. Vancouver also has angel and venture capital options for new and growing B.C. digital media ventures seeking local investment funding. The pieces are all in place for continued new media industry investment and growth in B.C.

Goal Holdings Group is a Vancouver-based private angel and venture capital investment company specializing in venture capital gains.

Social Media Network Truly Helps to Explore Business Globally

Social media is a media to interact between different groups of people, share the thought, news, and content and communicate with different communities. It’s also facilitating conversations, online interaction between groups of people. It is relatively economical and accessible tools that enable anyone to publish or access information. We saw, In 2009 exponential growth of social media. Due to rapid publicity and growth of social media sites on the general public, getting a global publicity, companies are marketing through social network using different methods. Common social network marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. Spurt of social marketing activities on internet, large size of business organizations, using these platforms to make publicity to market their product. Now a days health care providers also started to use social network sites to interact with patients and health care centers.

Marketing on social network sites creates and manage media campaigns that will improve traffic, promote business and grow sales. Social network is very important factor on business growth. It is a low-cost promotional method that will give large number of visitors. A media marketing strategy can be as simple as having a blog on company’s product, a Twitter account for inform various links of company’s blog and articles. Twitter has picked up a lot of steam in the last year for being a great place for social media marketing. Social media brings real people and real relationships into the mix, it’s essential to preserve trust around the society. Social media is a global phenomenon happening in all markets regardless of economic, social and cultural development. It helps to get not only a good publicity of the company in society but also good response from general public. Internet marketing impacts brand’s reputation and its trust. Social media not only to business marketing but also helps to brand building. Different type of Internet marketing methods are as follows:-

(a) Blogging
(b) Article
(c) Social networking web sites (Twitter, Facebook etc)
(d) Video promotion
(e) Press release or media release
(f) Search engine optimization(book marking, RSS feeds etc)

Internet marketing is the process of marketing through sites like Twitter, Facebook and YouTube. Using these sites, campaign is very effective and a great way to promote a company’s business. Social network web sites provide a place to interact with customers and allow customers to interact with each other. A new trend in Social network is micro-blogging that allows users to send brief text updates. It is a truth that in business, role of social media is very important. In coming days, growth of business fully depend on social media marketing strategies of the companies.

Social Media Marketing Firms building your Brand

Every business is now taking to internet in order to lure new age customers. Your business also needs the assistance of a digital marketing company in order to boost the online presence. A marketing expert will chalk out a customized plan in order to highlight your products and services and differentiate those from others. Social Media Marketing Firms create awareness about your brands on various platforms like Facebook, Twitter, LinkedIn, YouTube and others. The youngsters are more and more inclined to Google+, Facebook, and Twitter today. You will not be able to enjoy a surge in clientele if you do not consult an experienced social media manager to create a buzz about your local, national or global business.

Making Optimum use of the Social and Interactive Platforms:

Relevant blogs are used as the most effective tool of social media marketing. Blogs keep the prospective customers aware about the latest products and services offered by a business house. Almost every website has a blog section today to provide the viewers cum targeted customers with necessary information. Reputed Social Media Marketing Firms share the keyword rich blogs on various social forums, discussion platforms, Question-Answer fields and trustworthy review websites. The online presence of a company enjoys a striking boost after a social media marketing company makes optimum use of these social forums.

Social Media Optimization, an Integral Part of Social Media Marketing:

Social Media Optimization strategies work wonder in drawing more and more traffic to your webpage. SMO services include a host of activities as listed below.

Creating Profiles on Various Social Media Platforms
Uploading Photos/Videos with Relevant Hash Tags
Submitting and Sharing Unique and Keyword rich Contents like Articles, Press Release on various Digital Platforms
Social Bookmarking
PPT Submission
Directory Listing
Classified Advertisement

You can save lots of money in hiring Social Media Marketing Firms. A Social Media Marketing agency gives your products and services the maximum exposure by making optimum exploitation of effective channels of social marketing.

Factors to Remember while Choosing a Social Media Marketing Company:

As a business owner, you must do meticulous research work in order to have a thorough understanding of the company’s scope and target. Discuss with the key personnel of your company in order to be on the same page as the Social Media Marketing Firm you are hiring.

Know the Unique Selling Proposition or USP of your Products
Ask the Marketing Firm to design the Strategy according to the scope and target of your business. This will give your business an edge over the competitors.
Make sure that your brand is reaching to the targeted demography
Be sure about your corporate goal. Otherwise you will not be able to explain the marketing need of your business to the manager.

Social Media Marketing Firms create a favorable impression about your business among the potential buyers and concerned business associates using popular Social Media. This online reputation helps your business to achieve the desired corporate goal and enjoy a huge thrust in sales figure.

Essential Social Media Tricks for Indian Exporters

Maximizing the benefits of social media for global business requires more than advertising the mission statement on a static Face book page. Instead, social media is an opportunity to strike up conversations with the most loyal customers of the business.

Consumers have different habits and behaviors in different markets, and the whole point of social media is to connect. So businesses can have one global feed, but they still need to regionalize their content. Hereunder are discussed some social media tricks that can leaverage the expansion of conventional businesses and startups.

1. Fish where the fish are

Although Facebook does have an enormous number of users, in some countries other social media platforms are even more popular. RenRen is China’s Facebook equivalent, for example, and Sina Weibo is the country’s version of Twitter. Elsewhere Facebook remains the dominant social networking site. However, Facebook now allows to geo-target multiple versions of companies’ pages: North American clients would load one version of a business page while people in Brazil, for example, would see another—essentially, business school can customize or translate content by region. Not to mention that visually driven tools like Instagram and Pinterest can communicate across cultures. Everyone loves to share photos—it’s the international language.

2. Put out messages that resonate across borders

While using social media for the company, special concentration should be on things that everyone can identify with. For example, Coca-Cola plays heavily on people’s emotional connection with the brand. Conversely, conveying humor is especially challenging. What seems witty in North America might fall flat or sound sarcastic elsewhere.

3. Adjust your timing

To account for time zone differences, business digital team can preschedule posts to go out at certain hours (such as when your target market is waking up). “Buffer” lets you share content on Twitter and Face book at specific times. But don’t rely too heavily on canned, robotic message material.

4. Identify local influencers

Social media strategy often entails contacting or collaborating with leading market-specific bloggers, but when you’re focusing on regions outside your home country, you probably won’t be familiar with the prominent players there. Google is always a good first step for finding blogs with the greatest online visibility. Consider if they have a highly engaged audience—look for lots of interaction via the comment string for example—and content that’s relevant to your brand.

5. Zero in on region-specific metrics

For any social media campaign, local or international, it’s important to use a monitoring/analytics tool that can follow consumer conversations and other actions (re-tweets, likes, mentions, etc.) across platforms. But for businesses with a global presence, you want to choose a tool that breaks down those findings by location.

Asia Pacific Institute of Management has designed interlinked courses such as e-business in IT area and international business in IB area which specially cater to the requirements of graduates to be adept in promoting their businesses in international arena through e-commerce and social media tools. AIM is one of the leading b-schools in India that has well updated course curricula in both IT and IB areas of management education.

Social Media Marketing – Smart Solution to Make Business Global

Social Media Marketing refers to the process of gaining web site traffic or attention through social media sites. Using this service for promoting will enable small business trying to additional their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong media presence on the online is the key to tap into their interest.

Social media marketing programs typically center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A company message spreads from user to user and presumably resonates because it appears to come from a trusty, third-party supply, as opposed to the complete or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it ends up in earned media rather than paid media.

It is a relatively nascent media for Businesses. All the main stream agencies are trying to figure out the way to use it effectively to fulfill business objectives. Moreover, the use of Social Media is not simply restricted to promoting. Businesses are using it for Sales, HR, CRM, product development & many different functions. Therefore, it’s important that everyone should acquire moderate knowledge of this media before deciding the implementation arrange.

Social media services are the best ways that of enhancing the popularity of the websites through active participation in online communities and social networking sites. Through this marketing services, not only a company brand is promoted within the online edge, but, a lot of web traffic is generated, that ultimately leverages the sales of the business houses.

Social networking sites play a significant role in mobile expertise. in addition to sharing Face book wall posts, Face book web site integration help in keeping your users engaged in your activities which of your company. Equally with Twitter integration, you can lure users with twitter feeds. Offering all of this in a single convenient app will provide great experience to users. This method is shaping new ways of preferences, interactions and expectations that should be met to be successful and edge over market competitors.

Social media marketing is not a onetime method. For instance, let’s take the example of marketing through the social networks like Face book. To get noticed within the social networking crowd, your profile should be active. All the profiles should be updated with some content often. Fresh, updated content is always loved by the search engine bots. Active participation also includes forum postings, commenting and participation in polls.